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Facebook to bring business programming to Baltimore

In this June 11, 2014 file photo, a man walks past a mural in an office on the Facebook campus in Menlo Park, Calif. (AP Photo/Jeff Chiu, File)

In this June 11, 2014 file photo, a man walks past a mural in an office on the Facebook campus in Menlo Park, Calif. (AP Photo/Jeff Chiu, File)

Facebook will bring its Community Boost business program to Baltimore this November, the tech giant announced Thursday morning.

The touring program brings an opportunity for people to learn the digital skills needed to help their businesses, Facebook said.

“If we want our economies to grow and our communities to thrive, we need to keep investing in people today,” the company said in a release. “People deserve the support they need to find great jobs and grow their businesses.”

The tour will offer businesses an opportunity to learn how to use Facebook to grow their reach, increase engagement and improve other digital skills.

Baltimore is one of nine new cities for the tour announced Thursday morning. Community Boost will come to Baltimore Nov. 12-13, but no other details were immediately available.

Facebook aims to bring the tour to 50 cities and train more than 1 million people this year. Past stops have included Denver, Houston and St. Louis.

Facebook also offers Facebook Blueprint, online courses for people who cannot make it to Community Boost events. Blueprint users can learn about Facebook and Instagram marketing at their own pace, in 14 languages and with over 80 courses.

Nearly 160,000 businesses have trained with Blueprint to date, Facebook said.

When the tour went to Denver this week, Facebook reported that while businesses say they need to better utilize platforms like Facebook to grow their businesses, the businesses also say they need to improve their skills.

Less than 20 percent of Denver small business workers told the company that their skills in creating a social media presence were excellent, but nearly 80 percent said that creating a social media presence was important to growing their business.

Another 80 percent told Facebook that digital skills were important when looking for new hires, compared to just 50 percent that said where a student went to schools was important.

Facebook has also been partnering with local community colleges and other local education groups during the tour.

 

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