Tapping into ‘touchpoint marketing’

If you conduct a quick Google search of “customer touchpoint mapping” you’ll be gobsmacked with a large array of colorful graphics regarding customer points of engagement analysis. Every organization, either for-profit or nonprofit, large or sole proprietor, can benefit from touchpoint marketing. So, what is it? Hank Brigman of touchpointguru.com, one of the initiators of this customer ...

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