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Organic spice maker defends its ‘New Bae’

The maker of seasoning mix New Bae is standing by that name, arguing in its latest filing that Baltimore spice giant McCormick & Co. cannot make claims that the spice's name infringes on the famous Old Bay trademark. McCormick alleges Pittsburgh-based Primal Palate has been using marketing taglines such as “out with the Old, and in ...

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