Principal and Chief Brand Strategist
Founding and leading the national branding and marketing firm MarketPoint has been both the greatest challenge and the most cherished reward for Laura Pasternak.
Pasternak and her team delve into market research to help for-profit and nonprofit organizations better understand their markets, reposition their brands, launch new products and penetrate new markets.
Pasternak has chaired the mentoring program at Executive Alliance, helping Baltimore area women advance their careers. She’s volunteered with Vital Voices, a U.S. Department of State-funded non-governmental organization that empowers emerging women leaders around the world.