Oops! Small businesses vulnerable to marketing mistakes

Getting some help before launching often is critical

When Tom Scarda heard about a franchise opportunity called Super Supper, he fell in love with it. He was so confident that he and his business partner decided against researching the concept — a marketing mistake that led to the failure of the business. "It was great on paper but we didn't know if there was ...

To purchase a reprint of this article, contact reprints@thedailyrecord.com.

Leave a Reply

Your email address will not be published. Required fields are marked *