Swecker will lead the marketing and communications teams, working to drive growth and awareness of the nonprofit organization, which works to make the communities of greater Baltimore stronger. She also will be a member of the Executive Management Team.
As CMO, she will oversee her division’s strategy, systems and operations, creating and executing innovative marketing and fundraising strategies that will lead to increased awareness of United Way’s work, and will help drive relevance throughout the region.
A determined problem solver and expert multi-tasker with high energy, creativity and perseverance, Swecker most recently served as vice president of marketing for Rappaport, a commercial real estate developer and service provider that focuses on the retail sector. She brings more than 16 years of accomplishments in transferring executive-level vision to front-line execution in commercial real estate, corporate, higher education, and government environments to the CMO position. Previously, she developed communications and programs to benefit vulnerable public housing residents and struggling small U.S. manufacturers.