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Lorien debuts new logo after 40 years of health care

Sonya McMillion, manager of Flick's Pub, attended Lorien Health Services’ new logo unveiling. (Photo courtesy of Lorien Health Services)

Sonya McMillion, manager of Flick’s Pub, attended Lorien Health Services’ new logo unveiling. (Photo courtesy of Lorien Health Services)

Taneytown City Councilman Joe Vigliotti and Nicole Wachtel, a community relations associate with the City of Taneytown, attended during Lorien Health Services’ new logo unveiling. (Photo courtesy of Lorien Health Services)

Taneytown City Councilman Joe Vigliotti and Nicole Wachtel, a community relations associate with the City of Taneytown, attended during Lorien Health Services’ new logo unveiling. (Photo courtesy of Lorien Health Services)

Lorien Health Services administrator Bernadette Beard and chief operating officer Wayne Brannock get a photo at the health care provider’s new logo unveiling event. (Photo courtesy of Lorien Health Services)

Lorien Health Services administrator Bernadette Beard and chief operating officer Wayne Brannock get a photo at the health care provider’s new logo unveiling event. (Photo courtesy of Lorien Health Services)

Former Taneytown Mayor Robert Flickinger and Barbie Flickinger were on hand for Lorien Health Services’ big announcement. (Photo courtesy of Lorien Health Services)

Former Taneytown Mayor Robert Flickinger and Barbie Flickinger were on hand for Lorien Health Services’ big announcement. (Photo courtesy of Lorien Health Services)

Stacy Magwire, director of community relations with Lorien Health Services in Taneytown, and Matt Kelley a regional sales director with Lorien, enjoy their time at the company’s new logo unveiling event. (Photo courtesy of Lorien Health Services)

Stacy Magwire, director of community relations with Lorien Health Services in Taneytown, and Matt Kelley a regional sales director with Lorien, enjoy their time at the company’s new logo unveiling event. (Photo courtesy of Lorien Health Services)

From left, Lorien Health Services Chief Operating Officer Wayne Brannock, Administrator Bernadette Beard, Assisted Living Life Enrichment Coordinator Verna Toms, Director of Community Relations Stacy Magwire and Director of Nursing Jennifer Mathis, RN get a photo with Taneytown Police Lt. Brian Costello. (Photo courtesy of Lorien Health Services)

From left, Lorien Health Services Chief Operating Officer Wayne Brannock, Administrator Bernadette Beard, Assisted Living Life Enrichment Coordinator Verna Toms, Director of Community Relations Stacy Magwire and Director of Nursing Jennifer Mathis, RN get a photo with Taneytown Police Lt. Brian Costello. (Photo courtesy of Lorien Health Services)

Taneytown Mayor James McCarren Jr. addresses the crowd during Lorien Health Services’ new logo unveiling. (Photo courtesy of Lorien Health Services)

Taneytown Mayor James McCarren Jr. addresses the crowd during Lorien Health Services’ new logo unveiling. (Photo courtesy of Lorien Health Services)

Lorien Health Services unveiled a new logo and company tagline March 27 during a brand relaunching event at its location in Taneytown.

The new tagline, “Care Forward,” reflects the company’s 40-year dedication to delivering progressive health care and leading the nursing home and assisted living industry into the future.

The new logo presents a more modern aesthetic to better convey the company’s innovative and progressive approach to caring for its aging residents and is intended to capture a sense of growth and independence, showing that no matter where someone is in the aging process, Lorien can help them lead a happy and fulfilling life.

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