Please ensure Javascript is enabled for purposes of website accessibility

Google ads: effective, a little frustrating, businesses say (access required)

NEW YORK — For many small business owners, Google is a necessary and successful way to advertise although it can also be expensive and frustrating. Jeff Moriarty sees both sides. Moriarty, marketing director for his family's jewelry business, has handled its online ads for 20 years. With competition for the limited number of high-visibility ads intense, ...

To purchase a reprint of this article, contact [email protected]d.com.