Former Vocus Inc. executive Daniel Levinson was named CEO of Transformania LLC, a SaaS startup whose direct marketing enhancement software cleans, formats, and enriches contact lists to improve campaign deliverability and performance and reduce undeliverables, unsubscribes, and abuse reports
He will be based in Transformania’s Potomac headquarters and will report to company chairman and founder, tech entrepreneur and investor Matthew Siegal.
Levinson is a lifelong technology entrepreneur and CEO who has founded, scaled and engineered the sale of three tech startups, and served in executive positions in complex corporate environments.
In 2004 he launched BDL Media in Beijing where he served as CEO until selling the company to Beltsville-based Vocus Inc., a NASDAQ-traded PR and marketing SaaS company, in 2010. He continued to run the company as Vocus China for four years and then directed its integration into CISION following its global acquisition of Vocus in 2014.
In 2016, Levinson launched and ran China Newswire which he sold to Australia-based Isentia later that year. As regional director for Asia at Isentia, he oversaw the company’s data and regional operations across eight languages, 10 Asian economies and 12 offices.
Levinson began his technology career in sales and then expanded to application development, corporate management, and M&A. He earned his bachelor’s degree in English from the College of William and Mary and his master’s degree in computer science from the University of Hong Kong. He is an Asia Society Asia21 Fellow and an investor and advisor at technology and media companies via his position as director at Matoka Capital, where he has worked with alternative asset firms on buy and sell side deals.
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