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Sinclair Broadcast Group raises almost $900K for Salvation Army COVID-19 relief efforts

Hunt Valley-based Sinclair Broadcast Group Inc. Friday announced its Sinclair Cares and Salvation Army: ‘Your Neighbor Needs You’ campaign benefiting the Salvation Army raised almost $900,000 nationally for those affected by the COVID-19 pandemic.

The money raised also includes a $100,000 donation by Sinclair.

The initiative, which launched March 31, encouraged viewers locally and across the nation to help support fellow Americans impacted by the global pandemic. All Sinclair-owned outlets, including local television stations WBFF-TV and WJLA-TV, and Sinclair owned Tennis Channel, its regional sports networks, STIRR, Comet and more participated in on-air, digital, and social media efforts to support the campaign.

This past weekend, Sinclair Broadcast Group’s TV stations aired a special 30-minute program, “Sinclair Cares: Your Neighbor Needs You.” In addition to the Salvation Army, the special showcased the various organizations and people across the country who are showing us what it means to stand together during this pandemic, even as we remain physically apart.

The special shared remarkable stories of every day citizens selflessly serving their communities, as well as the courage of our nurses and doctors, the bravery of our frontline responders, and the generosity of those going out of their way to try to bring a smile to a neighbor’s face during these difficult times.

Since 2017, Sinclair has worked with the Salvation Army to aid in multiple relief efforts, including Hurricanes Harvey, Florence and Michael, as well as the Midwest Bomb Cyclone, Carr Fire, and the Middle Tennessee tornadoes this past March. Collectively, these efforts have raised more than $2 million for relief. Sinclair will continue to provide viewers with continued coverage of COVID-19, and its unprecedented impact on local communities across the country.


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