Once upon a time: The value of storytelling

The best brand managers, and you are all managers of your brand in some fashion, are those who can write or tell compelling narratives to give clients/customers/donors an emotional connection to the brand. From the early childhood experiences of “tell me a story,” your copy and message should help convey your history, purpose and core values, ...

Leave a Reply

Your email address will not be published. Required fields are marked *