Director of Marketing and Communications
Maryland Legal Aid
Ashley Fails Cheatham observes that success can be measured two ways: relationships and deliverables. “I strongly believe in cultivating professional relationships and doing what you say you’re going to do and what is expected of you in your professional role,” she said.
Since 2014, Cheatham has served as the director of marketing and communications for Maryland Legal Aid. She was first drawn to the communications field through her love of writing and talking.
While earning a bachelor’s degree in English and Spanish at Appalachian State University and later a master’s degree in communications from Drexel University, Cheatham realized she wanted a career path that let her interact with people as well as write.
“One thing I really love about communications is you really can work in any field,” she said. “There is always a bit of a learning curve but I love to learn. The principles of communication always remain the same. You just have to tailor and adapt your communications to fit whatever audience you are communicating towards in terms of helping them understand the subject manner or promoting (a product or an issue).”
Her experience includes previous communications positions with Black & Decker Inc., Independence Blue Cross and American College of Radiology Imaging Network.
Through her work at Maryland Legal Aid, she can provide underserved and marginalized individuals with important information about their civil legal rights and resources to help them access and navigate the justice system. By utilizing media engagement and digital communications, she is also able to aid MLA advocates develop different strategies to communicate more effectively with clients, community partners and agencies that assist people in need.