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sweiderk-dave-headshotDavid Sweiderk
President and CEO
SECU

With 260,000 members, branches across the state and more than $4 billion in assets, the nearly 70-year-old SECU is Maryland’s largest credit union.

And, since David Sweiderk took over as president and CEO in 2018, the Linthicum-based organization has done nothing but grow. In his first year after taking the helm, SECU’s normalized net income growth increased 13.3%, and it is now among the top 60 credit unions in the country based on total assets.

“My leadership style is best described as transformational,” Sweiderk said. “Creating and fostering an environment that is authentic, agile, inspirational and purpose-driven allows employees to unleash their full potential.

“When everyone in the organization is fully supported and leads with their heart in every interaction with our members, employees and the communities we serve, that is what powers true transformation, and significant results follow.”

A graduate of James Madison University, in Virginia, who holds an MBA from the University of Maryland Global Campus (formerly University of Maryland University College), Sweiderk has been in the banking business since 1988.

He is a board member of Special Olympics Maryland.

He described SECU as “member-centered and employee-focused while leading with our heart. … Our aspirational vision for SECU is to be known as the most holistic and helpful financial institution to bank with, and work for, in Maryland.”

The COVID-19 has altered SECU’s business model, Sweiderk said, with the credit union now offering members virtual appointments and other innovations.

“Our members have been tremendous in their flexibility and our employees have been phenomenal bringing our brand promise to life,” Sweiderk said.

“Creating and fostering an environment that is authentic, agile, inspirational and purpose-driven allows employees to unleash their full potential.”
—David Sweiderk

This is a winner profile from The Daily Record's Maryland's Most Admired CEOs awards. Some information for this profile was sourced from the honoree's application for the award.