Director of Public Relations & Social Media
Ashlene Larson believes in the importance of leading by example and is no stranger to hardship. In 2009, she moved to Baltimore from Canada during a recession continuing her career in public relations. She assimilated to an entirely different country, U.S. culture and a public relations and media market that was completely different. Ten years later, she leads an award-winning public relations team at an award-winning advertising agency in Baltimore.
Shortly after joining Planit’s senior leadership team in 2017, she championed the launch of the agency’s first corporate mentorship program, which now sees a steady participation rate. She is also an active member of Planit’s Diversity, Equity and Inclusion Committee. In 2019, Larson helped Planit bring home the “PR Team of the Year” award from the Maryland chapter of the Public Relations Society of America.
“While she certainly brings a unique and critical perspective to the field of public relations, resulting in worldwide news stories for our clients, it is her passion – her commitment – to mentoring the next generation of PR professionals and her never-ending crusade to elevate working moms that make her an invaluable leader. Ashlene has helped architect policies for the betterment of all employees at Planit while simultaneously serving as a changemaker, a mentor, and an unstoppable force in our industry,” said Matt Doud, Planit’s president and co-founder.