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‘Marketing’ advice for young attorneys

generation-jd-jessica-markhamI was recently asked what I do for marketing. Actually, I get asked this quite often.

For starters, no disrespect to my marketing friends out there, but I never think of what I do as marketing and I don’t much like the word when applied to me. Maybe it’s because I don’t have a marketing strategy, I don’t have a marketing budget, and I don’t do intentional “marketing” per se.

I’m no expert but I find what has worked well for me is something pretty simple. Reminding people I exist. In fact, I’m doing it right now. Is that meta or what?

The trick about it, I think, and what works for some people and what doesn’t work for others is the authenticity. What I mean by that is you need to present yourself in a way that doesn’t feel strategic, contrived, or copied.

For example, I don’t think copying and pasting articles written by others on your LinkedIn does anything for your “marketing.” How does anyone get to know you that way? Or trust you?

As you put yourself out into the world as a young lawyer, whether it’s on social media, CLEs, webinars or meetings, think about what makes you unique. Let that be your guiding force. Only when you know what sets you apart, and you highlight it, will your “marketing” be successful.