Just one day after Gov. Larry Hogan signed into law a bill that legalizes sports betting in Maryland, the Baltimore Ravens announced a deal with sports betting and digital gaming company BetMGM.
Under the deal announced Wednesday, the New Jersey-based BetMGM will create cobranded promotions and will feature Ravens-related promotions and marketing in its app, whereas the team will include the company in promotional materials and will provide it with a private hospitality suite at M&T Bank Stadium.
A news release describes the partnership as “multiyear” but does not specify a time frame. It’s unclear how sports betting under the partnership would work.
“When we began the process of carefully identifying sports betting and digital gaming partners, one of our top priorities was finding unique ways for Ravens fans to further engage with the team,” Kevin Rochlitz, chief sales officer for the Ravens, said in the release. “We are excited to partner with BetMGM and look forward to the specialized entertainment experience the company will provide for our fans.”
Voters in November approved a ballot question allowing sports betting, though it won’t get started in the state until later this year, possibly in time for the NFL season this fall. Even after the bill was signed into law Tuesday, details of how the law will be implemented still must be determined.
The law will allow sports wagering at casinos, professional teams’ stadiums and horse racing tracks. In addition, 30 licenses to allow sports betting will be awarded to businesses, plus 60 more licenses for online betting.
“The Ravens are an incredible organization with a rich history, and we’re proud to have BetMGM as the team’s first official partner in the gaming space,” Matt Prevost, BetMGM’s chief revenue officer, said in the release. “We look forward to offering Ravens fans new ways to engage with their favorite football team on our market-leading platforms.”