Merkle, a technology-enabled, data-driven customer experience management (CXM) company based in Columbia, announced Wednesday the launch of its Data Accelerator for Nonprofit, a cloud-based, data-management solution that enables nonprofits to connect their data sources and eliminate technology and analytics limitations.
The Data Accelerator for Nonprofit enables marketers to stand up a cost-effective and centralized data management solution in a matter of weeks, rather than months, and analyze campaign performance and constituent segment behaviors. The Data Accelerator for Nonprofit integrates disparate first-, second, and third-party data, driving an integrated constituent experience.
Additionally, the solution performs identity resolution to match individuals across various data sources. Dashboards include executive summaries, donor lifestyle and behaviors, campaign analysis, and test results, and are scalable to meet the future needs of the organization.
The Data Accelerator for Nonprofit allows marketers to integrate and centralize disparate data sources into a unified platform from all parts of an organization, augmenting CRM and email platforms, track and measure effectiveness of fundraising campaigns, provide privacy-safe data hygiene to reduce wasted marketing spend and duplicative marketing efforts, while also giving full insight into individuals for targeted marketing, refine marketing tactics based on a constituent’s donation and engagement behaviors, create a single source of truth to build campaign audiences and simplify reporting and study comprehensive views of campaign performance and constituent profiles via prebuilt dashboards for executive insights and deeper reporting.