CareFirst of Maryland Inc. and Highmark Inc. on Tuesday announced Union Blue, a new collaboration and health insurance offering designed specifically for labor unions and members.
Independently, the two companies, which are independent licensees of the Blue Cross Blue Shield Association, already provide access to care to millions of Americans. CareFirst is a not-for-profit and the largest health insurer in Maryland, Washington, and northern Virginia. The Pittsburgh-based Highmark provides health insurance administration services across Pennsylvania, western and northeastern New York, West Virginia, and Delaware.
Union Blue delivers health care administration experience that meets the needs of the men, women and families of labor. The new offering aims to draw on CareFirst’s and Highmark’s experience in the labor market to establish a leadership role for Blues. The solution features a high-touch experience, committed service, and data analytics that enable CareFirst and Highmark to generate deep insights about labor members’ needs, proactively manage their care, and help improve health outcomes.
The coverage is expected to be available on the market in 2022.