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SECU Kindness Connects Campaign aims to build unity across Maryland

SECU, Maryland’s largest state chartered credit union, celebrates the start of Kindness Connects, its second annual, month-long kindness campaign, on Friday.

SECU Kindness Connects Kickstarter Kit

Through Kindness Connects, SECU aims to inspire 70,000 acts of kindness in honor of its 70th anniversary, while furthering the mission of the SECU MD Foundation and initiatives that support education, health and wellness, and community development.

Throughout October, employees, members and partners, as well as the greater community, are encouraged to be kind and inspire others to do the same via SECU’s Kindness Kits. Each complimentary Kindness Kit comes with ideas and items meant to spark acts of kindness within the community, including postcards, flower seeds and sidewalk chalk. Request a Kindness Kit online or pick up a kit at a local SECU branch, and download a Virtual Kindness Kit for more ideas on how to spread positivity. For every Kindness Kit requested, SECU will donate $5 to Special Olympics Maryland, a nonprofit providing year-round, life-changing sports training and competition for individuals with intellectual disabilities, and Kennedy Krieger Institute, an internationally recognized nonprofit in the greater Baltimore and Washington area that aims to improve the lives of children and young adults with diseases, disorders and injuries that impact the nervous system, up to $50,000.

SECU will also randomly award $1,000 to 16 people through the Kindness Campaign Sweepstakes. Using the golden ticket found inside the Kindness Kit, participants can visit to submit their acts of kindness and help SECU reach its goal of 70,000 acts of kindness. While there, they can enter their golden ticket number and find out instantly if they are winners.

Additional events and activities have been organized to encourage employees, members and partners to promote even more kindness:

  • Day of Kindness – SECU employees will have the opportunity to perform grand acts of kindness during a 24-hour, company-wide Day of Kindness on Oct. 11
  • Kindness Breakfast and Lunch Drops – to thank and support Maryland’s frontline workers, SECU will deliver breakfast and lunch to local hospitals, health care facilities and schools
  • Financial Center In-Kind Donations – SECU’s financial centers will provide in-kind donations, totaling $13,000, of needed supplies to their local communities, organizations and nonprofits, including care packages for essential workers and food items for fire, police and rescue departments

To learn more about Kindness Connects, visit

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