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Anne Arundel’s WOW to rebrand as Astound Broadband

PRINCETON, N.J. — WOW Broadband customers in Anne Arundel County will see a new company name on their bills soon as regional brands RCN, Grande, Wave, enTouch and Digital West transition to Astound Broadband immediately, Astound officials said Thursday.

Moving forward, Astound will systematically update the branding of all its properties and assets, ranging from vehicles and signs, to websites, collateral, uniforms, and more. To emphasize strong continued regional service focus, each entity will retain sub-brands under the Astound umbrella with Astound Broadband powered by RCN, in the Northeastern U.S., Astound Broadband powered by Grande in Texas and Astound Broadband powered by Wave, on the West Coast.

Recently acquired systems Harris Broadband in central Texas and WOW’s Illinois, Indiana and Anne Arundel County franchises will follow by mid-year.

For business services, the combined companies will be unified as Astound Business Solutions. With 31,000 route miles of fiber across the country, the company, which currently serves eight of the top 10 metro markets, aims to continue to fuel innovation and meet customer needs including alternate fiber paths to protect against loss of data or workflow during an outage, essential for small and enterprise businesses.

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