Please ensure Javascript is enabled for purposes of website accessibility

Attain Sports and Entertainment acquires Bowie Baysox, Frederick Keys

Attain Sports and Entertainment – Maryland Baseball LLC announced Thursday it has purchased the Bowie Baysox and the Frederick Keys, two franchises with ties to the Baltimore Orioles.

Led by owners Greg Baroni, CEO and principal general partner, and Richard Roberts, president and general partner, Attain Sports and Entertainment’s mission is to present baseball as affordable family entertainment with a commitment to community engagement, customer service, innovation, and the professional development of its employees.

Baseball fans and respected members of the consulting and technology industries, Baroni, a 30-year Maryland resident, and Roberts are dedicated to investing in both the Baysox and the Keys to include increased community outreach, stadium enhancements and a focus on the fan experience.

Baroni and Roberts purchased both the Baysox, the Orioles’ Double-A affiliate in the Eastern League, and the Keys, a collegiate summer baseball team that competes in the MLB Draft League and a former Baltimore farm club, from previous owner Ken Young. Young maintains ownership of the Orioles’ Triple-A affiliate, the Norfolk Tides; the Albuquerque Isotopes,  the Triple-A affiliate of the Colorado Rockies; and the Biloxi Shuckers, the Double-A affiliate of the Milwaukee Brewers.

Baroni is founder and CEO of Attain Partners, as well as co-founder of Attain, LLC, which sold its federal business division in 2021. Before founding Attain, Baroni held senior roles at KPMG, KPMG Consulting and Unisys Corporation.

Roberts is chief financial officer of Attain Partners and previously spent more than 30 years in senior roles with BearingPoint, KPMG Consulting and KPMG.

The Baysox open the 2022 season at home at Prince George’s Stadium on April 8 at 7:05 p.m. against the Richmond Flying Squirrels. The Keys open June 2 at home at Harry Grove Stadium against the Trenton Thunder at 7 p.m.