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Authority Brands acquires Woofie’s, launches emerging brands initiative

Columbia-based Authority Brands announced Tuesday the purchase of Woofie’s, a Virginia-based pet care franchise.

Terms of the transaction were not disclosed.

The acquisition marks the 10th brand addition for Authority Brands since October 2018, with Woofie’s representing the company’s 12th brand in its home service portfolio.

Co-founded by Amy Reed and Leslie Barron in 2004 in Ashburn, Virginia, Woofie’s offers the combined services of pet sitting, dog walking and mobile pet spa services. Woofie’s began franchising in 2018 and currently has four locations operating in Virginia.

Authority Brands’ acquisition of Woofie’s marks the launch of the company’s incubator for emerging brands within the home services sector. The incubator is designed to leverage the company’s in-depth home services experience to accelerate growth and development of smaller-scale franchise concepts that have a proven system and strong management.

Companies under the Authority Brands umbrella include leading home service brands The Cleaning Authority, Homewatch CareGivers, America’s Swimming Pool Company, Mosquito Squad, Benjamin Franklin Plumbing, Mister Sparky, One Hour Heating & Air Conditioning, Monster Tree Service, STOP Restoration, DoodyCalls and Color World Housepainting.

They operate across the residential cleaning, at-home care, swimming pool repair and maintenance, pest control services, plumbing, electrical and heating, ventilation and air-conditioning, tree care, restoration, pet waste removal and painting sectors, respectively.

Authority Brands’ companies include 11 leading home service franchisors: America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Housepainting, DoodyCalls, Homewatch CareGivers, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning and STOP Restoration.

Together, these brands provide home services through more than 1,900 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology and operational support.