Mindgrub Technologies announced Wednesday its headquarters will move to the metaverse, transitioning fully to the virtual world.
This is the latest in a series of innovative moves by Mindgrub, all focused on creating a culture of inclusion for its fully-distributed workforce.
Born in a basement in 2002, Mindgrub has operated from its current headquarters in Baltimore’s Locust Point neighborhood since 2014. When the pandemic hit, Mindgrub was one of the first to make the transition to fully-remote, encouraging employees to work from anywhere in early March 2020.
The company launched an intranet, a marketplace and several culture-building events, in addition to policy and benefit changes, to support both veteran and new employees as they adjusted to being fully remote.
Mindgrub redoubled this commitment in March 2021, announcing all future operations would be remote-first and expanding Mindhub, the area of coworking spaces available for sublease within Mindgrub’s headquarters.
Mindgrub Founder and CEO Todd Marks sees entering the metaverse as the logical next phase for the 20-year old company. The metaverse offers coworkers the opportunity to connect in ways they cannot currently do through channels such as Zoom and Slack, which fall short compared to the powerful tool that is in-person collaboration. The metaverse removes the challenges of physical distance and gives people a virtual place to connect that is much closer to the watercooler chats of in-office days.