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Baltimore Banner, WYPR form joint operating agreement

The Baltimore Banner, a multi-platform news organization established by The Venetoulis Institute for Local Journalism, and Your Public Radio (WYPR) 88.1FM, Baltimore’s NPR news station, Thursday announced a joint operating agreement that will allow the nonprofit organizations to work collaboratively to deliver quality journalism.

Both teams will work together to cover stories, special reports and develop joint programming to serve the needs of communities throughout Baltimore and statewide. This includes content sharing across platforms accessible to Baltimore Banner subscribers and the Your Public Radio audience and members. One of the first collaborations will be to cover the upcoming local elections.

The agreement provides an opportunity to expand the capacity and reach of each organization’s newsroom, increasing their ability to cover more issues and stories that matter. The teams will work together, using WYPR’s audio expertise to create a series of joint podcasts and radio programming. The organizations are committed to working collaboratively to strengthen local news by leveraging platforms to reach a broader audience throughout the state and expanding their distribution channels to include, radio, podcasts, video, data and visual journalism.

In addition to content sharing, newsroom collaboration and the ability to reach a broader audience, the agreement allows expanded marketing and sponsorship opportunities to be offered, creating added value for sponsors and financial support for both organizations. The Baltimore Banner will benefit from access to WYPR’s listenership and network of supporters, including recently acquired WTMD 89.7 FM.