Elizabeth Caulder

Daily Record Staff//November 3, 2022

Elizabeth Caulder

By Daily Record Staff

//November 3, 2022

Elizabeth Caulder

The Phoenix Lifestyle Marketing Group

Elizabeth Caulder believes culture impacts all teams’ engagement, dedication, productivity and effectiveness.

“I founded The Phoenix on the promise and premise of remote work, ensuring our team is free to work from wherever they are happiest and most productive,” she said. “As a result, although headquartered in Maryland, The Phoenix team members are diverse subject matter experts that contribute their unique perspective and incomparable talents from cities across the U.S. and South America.”

Caulder launched the company in 2019.

“Joined by my former colleagues, suppliers and a few clients who subscribed to my ‘do right’ philosophy, The Phoenix has grown from just an idea to a marketing powerhouse providing strategic marketing services to multinational organizations and some of the world’s most recognizable brands,” she said. “In the face of a global pandemic, I have been able to lead my agency to tremendous, sustainable exponential growth.”

She believes people are the foundation for success.

“My most significant accomplishment isn’t building a multi-million dollar agency from the ground up,” she said. “It is the cultivation of a work environment where all team members belong, all cultures are recognized, differences are celebrated, beliefs are respected and diverging perspectives are welcomed. I’ve created a space where we can focus our energy on brand-building for clients who are resolute about making a positive impact on the world around us for generations to come.”

Caulder serves on the boards of Vehicles for Change, March of Dimes and Sharon K. Harvey Memorial Foundation. She is a business program mentor for St. Aidan’s College at Durham University. She is an advisory council member and brand development and marketing chair for the Women’s Economic Imperative.

This is a winner profile from The Daily Record's Maryland's Most Admired CEOs awards. Some information for this profile was sourced from the honoree's application for the award.


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