Daily Record Staff//November 3, 2022
//November 3, 2022
Wes Guckert attributes much of long-term success The Traffic Group Inc. has achieved to the company’s corporate culture.
“Culture is more than just making people happy once a year at the company Christmas party,” he said. “Culture is formed over years, sometimes decades, by creating a trusting atmosphere with your team. They know you, the employer, has their back and, most importantly, cares deeply about the wellbeing of themselves and their family. For us, keeping culture in the forefront of our decision making means we have turned down countless opportunities to sell or merge, recognizing our culture – and therefore the business – would ultimately suffer.”
The Traffic Group was recently certified as a Service-Disabled Veteran-Owned Small Business by the Department of Veteran Affairs as a result of Guckert’s service in the U.S. Air Force during the Vietnam War. His passion for helping veterans is evident in his involvement with charitable organizations.
“With more than 900 soldiers in need, I helped launch the Wounded in Action Family Foundation (WIAFF), which was to create opportunities for Wounded In Action families to successfully transition from a military hospital back into civilian society,” he said. “I also help a variety of veteran groups both locally and nationally including the Gary Sinise Organization, Homes for Our Troops and the Stephen Siller Tunnel to Towers Foundation, to name a few.”
Guckert said The Traffic Group’s employees are encouraged and supported to find causes and groups that they are passionate about and get involved.
“We make it a point to contribute to 20 different organizations annually,” he said. “Writing checks is helpful to any organization, however, spending your spare time volunteering is important and needed in our community.”