Authority Brands, a premier home service franchisor in North America, announced the promotion of vital team member Heather McLeod from chief marketing officer to chief growth officer.
In the newly created position, McLeod will be responsible for leading growth strategies within the company including marketing and franchise development initiatives.
Heading into another chapter of planned expansion, the Authority Brands executive team carved out this new position specifically aimed at managing growth within the marketing channel and identifying new business development opportunities. Serving as chief marketing officer since 2017, McLeod was tapped for the newly developed role. With a proven track record of success and a strong history in the marketing and development space, McLeod initially joined the Authority Brands family from The Dwyer Group (now Neighborly) and has built an impressive career in the franchise space based on empowering her teams to be successful through scalable and supportive systems and processes.
McLeod joined Authority Brands’ The Cleaning Authority in 2015 and became a vital part of the formation of the Authority Brands family of industry-leading home service brands, largely due to her focus on customer experience, rigorous attention to process detail, and passion for team collaboration.
McLeod founded the Howard County chapter of IFA’s Women’s Franchise Network in 2020 and is an active member of the IFA Marketing & Innovation Committee. She also sits on the Board of Directors of the Boys & Girls Clubs of Metropolitan Baltimore and serves on the University of Louisville College of Business YUM! CGFE Board of Advisors. She received her Certified Franchise Executive designation in 2016 and her Master’s in Business Administration from Baylor University in 2010.