How not to be a preferred client? Several years ago, I had a Virginia-based business consulting client who specifically wanted me to help him get his name in The Wall Street Journal. We marketing/public relations types are never thrilled with ...
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Every year Silicon Valley holds a Code Conference. This may not sound of interest to those of us focusing on the marketing of businesses, nonprofits and practices, but it is an acclaimed event at which venture capitalist Mary Meeker delivers ...
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If you have been out and about in offices from downtown Baltimore to Hunt Valley, you’ll have noticed the rapid evolution of workplace wardrobes. Dressing for successful business relationships is still as important as ever, but now there is a ...
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A resounding theme was shared by members of the Baltimore Chapter of the Legal Marketing Association, the LMA, at its annual recap meeting of presentations from the recent national conference in Atlanta. Changes are clearly ahead or already in progress ...
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Every organization needs to have a few well-written items for use in consistent brand messaging as part of its tool box to achieve strategic goals. These typically include a mission statement, an organizational “elevator speech,” a theme line (or tagline) ...
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My first brush with a trademark marketing issue arose years ago when I was launching a hospital’s physician referral service. I utilized a planned one-time use oversized postcard with an illustration that creatively mimicked a Campbell’s soup can. The card ...
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Whether you work in products, services, or the fundraising arena, the start of a new year is a great time to reflect on what worked or didn’t work for the previous year in your strategic marketing growth. Time for a ...
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Your advertising activities should be an important component of a carefully thought-out strategic marketing plan. Organizations typically budget no more than 1-3 percent of their operating budget towards their important advertising/communications mix. So, with available dollars limited and constantly emerging ...
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After years of redevelopment challenges, South Baltimore’s 235-acre Port Covington site is on its way to becoming a major economic center. News of a branded “Cyber Town USA” was announced in mid-October, with some high-profile companies immediately joining the start-up ...
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Want to stay aware of general marketing trends? You can almost always predict the important marketing and public relations topics du jour by reviewing the scheduled fall program and event topics from relevant professional organizations. This fall there are ...
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