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It’s four a.m. and two students are arrested. Someone drives a car into your building. One of your employees may have absconded with a client’s funds. Any organization, at any time, may have to deal with negative communications experiences. Product ...

Tagged with: crisis communications Glenda LeGendre Modern Marketing

Do logos matter? I have had numerous opportunities to work with diverse organizations over the years to help them develop logos and logo identity systems to define, illustrate, and grow their brands. One memorable one was for Sinai Hospital. From ...

Tagged with: Glenda LeGendre Modern Marketing

Marketing is at its best when it is data-driven. An old marketing mantra is that it is not important what you think, it’s what your customer thinks. How satisfied or engaged are your clients, donors or customers? What features of ...

Tagged with: Glenda LeGendre Modern Marketing

True story: A soon-to-be Ph.D. in an in-demand tech field was recently interviewed for a summer job by two of the major West Coast-based international tech companies. Each hosts a large summer internship program as essentially a “road test” of ...

Podcasts are currently getting increased interest from both listeners and sponsors/advertisers, partially due to the recent focus and fame of the wildly popular programs, “Serial” and “This American Life.” Yet audio programs have been available for streaming or real-time listening ...

Tagged with: Glenda LeGendre Modern Marketing

  With so many tools in the marketer’s toolbox for 2017, what’s a business developer/marketer to do? There’s a growing culture of impatience for instantaneous interactions and response. Think Uber and Amazon. This reduced attention span concept drives some of ...

Tagged with: Glenda LeGendre Modern Marketing

Let’s end the calendar year with a reminder that grammar and spelling mistakes strongly and negatively impact your brand. The size of your business does not matter. At the larger national brand end, the recent Planet Fitness ad series incorporates ...

Tagged with: Glenda LeGendre Modern Marketing

Whether you are part of a large professional group, startup, or small business, meeting clients and referral sources and staying up to date within your field are important long and near term marketing strategies. What types of current external efforts ...

Tagged with: business associations Glenda LeGendre

  College admissions offices are already aggressively changing recruiting tactics to appeal to Gen Zs. Randstad North America is already advising employers how to manage the soon-to-be Gen Z-infused workforce. So who are Gen Zs and why are they starting ...

Interpersonal communications skills are becoming a rarity in the world of smartphones and expanded social media use. Planning in-person communications opportunities is now increasingly important. Event planning — a long-established communication tool for client acquisition and retention — should be ...