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Author Archives: Glenda LeGendre

Innovations in business associations

Whether you are part of a large professional group, startup, or small business, meeting clients and referral sources and staying up to date within your field are important long and near term marketing strategies. What types of current external efforts ...

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Get to Know Gen Z

  College admissions offices are already aggressively changing recruiting tactics to appeal to Gen Zs. Randstad North America is already advising employers how to manage the soon-to-be Gen Z-infused workforce. So who are Gen Zs and why are they starting ...

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Using business events as a communications tool

Interpersonal communications skills are becoming a rarity in the world of smartphones and expanded social media use. Planning in-person communications opportunities is now increasingly important. Event planning — a long-established communication tool for client acquisition and retention — should be ...

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Stay on top of trends in website design

Designing and launching an award-winning website, or even a functional one, does not allow you to rest on your laurels. With the shift towards mobile views and the still significant importance of search engine optimization, sites need to have content, ...

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When video is the message

Google knew what it was doing when it purchased the nearly fledging YouTube video hosting website for about $1.65 billion in stock back in 2006. Recent data indicate that YouTube is the third-most visited site worldwide with about 15 billion ...

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Glenda LeGendre: Good and bad digital billboard ads

While driving down the Jones Falls Expressway recently, I noted an increase in digital billboards and diminishing numbers of the older static type that was long the standard. But many of the ads on these new signs were just not ...

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Glenda LeGendre: How to choose the right PR/ad agency

Editor’s note: We’re pleased to introduce Glenda LeGendre as our newest columnist. A principal in her own marketing and communications firm, Glenda was the longtime vice president of marketing and digital communications at Stevenson University. She has a rich and ...

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