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Recent Articles from Mary Ann Henker
The front page test
Decisions seldom fall into clear-cut “yes” and “no” categories. Intuition usually yields the right decision.
Marketing and attention spans
People have short attention spans, so when marketing your business, it's crucial to get things right the first time.
The lost art of handwriting
When was the last time you sent someone a handwritten note—not an office memo or an email, but an actual handwritten note, just because?
Keeping New Year’s resolutions achievable
The year's final week tends to be slow for the small business owner, so it's time to think about your professional goals (err, resolutions) for 2014.
Crowdsourcing for businesses large and small
Crowdsourcing makes it easier than ever for companies of all sizes and industries to actively engage with large audiences.
Making your e-newsletter effective
Have you ever opened an e-newsletter, looked at the graphics and not read any of the text, and closed it a few seconds later? You’re not alone.
Trust me, you’re not a professional photographer
Sometimes — especially in regard to business — it is best to let a professional photographer step in.
Cohesive brand
Take advantage of the fact that consumers are visually oriented, and make it work for your business.
Reputation management
No matter what you do, someone will judge your business for better or for worse.
Time for a website upgrade?
A top-notch website is one of the most effective ways to market your business, so take advantage of it.
Press releases: What is newsworthy?
Three questions to determine whether or not your latest business endeavor is worth your time to write and distribute a news release.
Do you know what your competition is up to?
Here are some strategies for analyzing your competition and coming out on top.
