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Recent Articles from Mary Ann Henker
Reputation management
No matter what you do, someone will judge your business for better or for worse.
Time for a website upgrade?
A top-notch website is one of the most effective ways to market your business, so take advantage of it.
Press releases: What is newsworthy?
Three questions to determine whether or not your latest business endeavor is worth your time to write and distribute a news release.
Do you know what your competition is up to?
Here are some strategies for analyzing your competition and coming out on top.
Trust me, you’re not a graphic designer
When it comes to establishing, maintaining and preserving your brand, connecting with a professional graphic designer will be money well spent.
Branding and packaging: A love story
If done right, you have the opportunity to make a significant impression on current and potential customers.
Social networks and your business
How do you know which ones to pay attention to?
What’s all the hype about QR codes?
In this time of immediacy and convenience in which people want things right here and now, QR codes are especially effective.
On branding and rebranding
It seems obvious that new business owners should make every effort to get their branding concepts exactly the way they want them the first time, right?
Give your brand a spring cleaning
A few tips on how you can freshen up your business.
Adventures in bad grammar
A little extra double-checking and editing goes a long way to maintaining your company’s image and showing that you care about how you represent your clients.
Teleworking: Why Not?
You are as likely to encounter the same number of slackers and stellar performers in a teleworking environment as you do in a traditional one.
