Author Archives: Justine M. Moreau

Brand thyself


As increased numbers of attorneys enter the field during a slowed economy, there is fierce competition for market share. Enter personal branding.

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Casting impressions

My undergrad university required that all students complete a physical education class before graduation, and because Cornell is in the middle of nowhere, the choices were essentially limitless. I enrolled in fly tying and fly fishing, mainly because I was a big fan of the movie “A River Runs Through It” and partly because I hoped that a Brad Pitt look-alike would be in my class.

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