Business Buzz

Business Buzz

The Daily Record's business blog

Under Armour wants extreme runners

Users on Under Armour's Connected Fitness platform logged 800 million workouts on the app in 2016 (submitted: Under Armour)

Under Armour is seeking the world’s most adventurous runners for its new campaign. The marketing campaign, called “It Comes From Below,” launched with a video on Monday highlighting the brand’s running footwear featuring 30 runners from urban crews who wore ...

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