Quantcast

The Pitch: That Wiggly Jiggly Jello-O, Once Silly, Is Now Serious Stuff

Watch it wiggle. Watch it jiggle. Now go to your room without dessert.<@SM><@SM><TAB>Once hawked as a colorful, shimmering treat for kids, Jell-O is becoming into something slightly more utilitarian.<@SM><@SM>A series of austere, black-and-white magazine ads tout the famous gelatin snack as a weight-loss method, a quick-fix baking good, a fat-free sweet substitute — anything but frivolous and zany.<@SM><@SM>Philip Morris Cos.’ Kraft unit, which makes Jell-O, says the food is still amusing. It’s “fun, delicious and a little surprising,’’ says Kraft’s Margery Schelling, the category business director for Jell-O . “For the first time’’ she adds, people are “thinking about Jell-O in a whole new light.’’<@SM><@SM>The print ads — which run in women- and food-oriented magazines — crow less about Jell-O’s fun, and more about its functionality. After all, Americans have consumed Jell-O since the late 1890s, and the name now encompasses 158 different products, ranging from puddings to cakes to c

Read More »

Deere Gets Charter For Savings Bank

Tractor maker Deere & Co. has obtained permission to operate a federally insured savings bank that will take over the company’s credit card business.<br /><br />The Office of Thrift Supervision announced Thursday its approval for Deere to open the bank, to be named FPC Financial and based in Madison, Wis.

Read More »

Marriott’s Cash Register Ringing

Better-than-expected earnings in the second quarter briefly pushed the stock price of Maryland-based Marriott International Inc. yesterday to a 52-week high of $38.88.<br /><br />It settled back to close at $37.75, still a 2.7 percent gain.<br /><br />Earnings per diluted share at the world’s largest lodging company reached 50 cents in the quarter ended June 16, a 19 percent increase over the 42 cents per share recorded in 1999’s second quarter. The 50 cents topped analysts’ consensus estimates of 48 cents per share.

Read More »

NEWS SUMMARY

Family Tech CenterBaltimore County officials and the county’s chapter of the NAACP will announce plans this morning for the first “family technology center” in the nation to be sponsored by the civil rights group. The center, which will include a ...

Read More »

Botched Up Coupon Deals Let ‘Net Shoppers Grab Free Goods

The Fourth of July meant freedom from paying for goods at some online sites, where botched coupon deals let shoppers waltz out with free or nearly free deals.<@SM><@SM><TAB>During the last several weeks, computer glitches and pricing errors hit Buy.com Inc., Staples.com Inc. and Amazon.com Inc.-backed crafts retailer eZiba.com Inc. Watchful Net bargain hunters who trade tips on special message boards soon swooped in to load up on the steeply discounted or free goods. A malfunction at CMGI Inc.’s Web portal AltaVista Co. also falsely gave customers the right to claim freebies.

Read More »