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Le Monde Wins ‘Net Name

<TAB>The French newspaper Le Monde won the rights to the Internet address www.le-monde.com under a U.N. procedure designed to curb “cybersquatting.”<@SM><@SM><TAB>U.N. arbitrator Pierre-Yves Gautier upheld a complaint by Le Monde’s interactive arm against Elphege Fremy of France, ruling that Fremy had registered the domain name in bad faith.

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Sega Debuts Online Game Network To Let Players Go Head-to-Head

<br /><br />A year ago, Sega Dreamcast became the first home video game system with a modem inside. Beginning this week, Sega will let people use the modem the way it was envisioned: to play games on a special Internet network built exclusively for them.<br /><br />The SegaNet service debuting tomorrow will let players go head-to-head online and chat about their games — complete with trash talk, if desired. Until now, the modem’s main advantage was just that it could be used to download enhancements to Sega games.

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High-Tech Trio Targets E-Commerce

<TAB>Three high-tech companies have teamed up to provide online businesses with a common language for finding each other and conducting transactions over the Internet.<@SM><@SM><TAB>Microsoft Corp., IBM Corp. and Ariba Inc. teamed up to create the Universal Description, Discovery and Integration (UDDI) protocol, which is due to be released at the end of the month.

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CYBER MARKETEER: ‘Sticky’ Is Super for Web Business

If you’re familiar with the term “stickiness” with respect to the Web, you’ll know that it means the way in which a Web site retains its visitors. Visitor retention is an all-important aspect to e-commerce marketing on the Web — statistics show that the longer someone spends on a Web site, the more likely they are to buy.

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FTC Sues Ex-Dodger Steve Garvey

The Federal Trade Commission is suing former baseball player Steve Garvey for acting as host of a diet drug advertisement that federal regulators contend was deceptive.<@SM><@SM><TAB>The suit, filed last month, builds on an April suit that alleged Enforma Natural Products Inc. and two of its principals, Andrew Grey and Fred Zinos, made

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