What ads do you watch/see versus which ones do you tune out? Advertising is an important aspect of marketing. Ads generally are part of a careful strategic marketing plan and a way to communicate your brand and offerings by effectively ...

Tagged with: advertising branding Glenda LeGendre Modern Marketing

NEW YORK — For many small business owners, Google is a necessary and successful way to advertise although it can also be expensive and frustrating. Jeff Moriarty sees both sides. Moriarty, marketing director for his family’s jewelry business, has handled ...

Tagged with: advertising google Small business

Planit ad agency will be opening up its own public craft coffee shop just months after its move to a new office. The South Baltimore advertising company, in an effort to connect with the community and expand its brand, plans ...

Tagged with: advertising coffee Federal Hill Planit Small business

Along with selfies and pictures of people’s brunches, Instagram hopes to see more small businesses take advantage of the image sharing app for advertising, the Financial Times reported Monday. Acquired by Facebook three years ago for $1 billion, Instagram plans ...

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But wait, there's more: New Jersey company also will pay $550,000 as part of the settlement.

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As mobile advertising continues to steal prominence from its more traditional desktop counterpart, a new study from Millennial Media suggests that this trend will help brands better promote their products. Survey responses from more than 4,000 people in the United ...

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MGH won the Best In Show for its Old Bay 75th anniversary campaign at Thursday night’s 41st Annual Baltimore American Advertising Awards (formerly ADDY Awards), hosted by the American Advertising Federation of Baltimore. The Comcast Spotlight Best Integrated Campaign went ...

Tagged with: advertising MGH Planit

If a judge compliments a lawyer on the record, can the lawyer use the comment in advertisements?

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It took 17 years and a career switch, but Hopkins prof Keith A. Quesenberry figured out what works.

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If you're a Baltimore native of a certain age, you might recognize the ball and pool table pictured above.

Tagged with: advertising Attorney Grievance Commission Marketing maryland court of appeals practice