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Tag Archives: bob mcwilliams

Realities of Real Estate: It only takes one

On several occasions, we’ve written about various strategies associated with the marketing of real estate. Many of the marketing principles are the same as what are used to sell many other products. Specifically, we noted the importance of Price, Positioning ...

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Realities of Real Estate: The good, the bad and the ugly on the road ahead

Wherever we go, people always have the same question: “How’s the real estate market doing, and what do you see on the road ahead?” We can make some educated guesses, based on our many years of experience, along with past ...

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Realities of Real Estate: Motivation matters in buying, selling homes

Buyers and sellers of real estate don’t all have the same degree of motivation. Generally, we see three different types of customers. First, there are those who have an urgent need to buy or sell. Because of job change, financial ...

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Realities of Real Estate: Major changes in real estate

Over the past decade, we have witnessed changes in the real estate industry that literally dwarf any previous adjustments to the nature of this business. Both prices and volume went through the largest rise and fall of any previous point ...

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Realities of Real Estate: 10 reasons sellers overprice their houses

When putting your house on the market, getting the initial list price right is critical in selling it in a reasonable time and at the highest possible price. Everyone wants to get top dollar; however, in their zeal to maximize ...

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Realities of Real Estate: A look at Annapolis real estate

In an effort to understand the overall health of the real estate market, we often examine national and regional trends. Nevertheless, all real estate, like politics, is local. The relative strength of housing markets can vary substantially from one city ...

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Realities of Real Estate: Top 10 building blocks for determining market value

In assessing the market value of a property, the final determination is usually made by the prevailing sales price of similar homes. However, with the exception of townhouses or condos, two pieces of property are seldom identical. As a result, ...

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Realities of Real Estate: I think I’ll wait until spring

Just about any real estate agent will tell you that for almost four years now, buyers and sellers have had one trait in common — procrastination. Although the desire to delay is frustrating for agents, the trepidation of buyers and ...

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Realities of Real Estate: Are we fixing the problem or prolonging the pain

As we wind down 2011 and start thinking about the new year, many of us take pause to reflect on past events, in hopes to better prepare for that which is yet to come. With a severe and stubborn recession ...

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