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Tag Archives: commercials

Under Armour takes “Footsteps” with new shoes (access required)

To best debut its new footwear line, Under Armour is launching an advertising campaign with the help of Tom Brady, Cam Newton and Georges St-Pierre. The company is calling this campaign its largest in footwear so far. TV watchers will ...

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Inside the 1st Amendment: At Super Bowl, God doesn’t make the cut (access required)

In the perennial post-game buzz about Super Bowl ads, the buff body of the new GoDaddy Girl (aka Joan Rivers) was a big hit this year. So was the pugnacious pug dog flattening his owner to grab the Doritos. And, ...

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TV commercials shrink to match attention spans

NEW YORK — And now, a word from our sponsors. A very brief word. TV commercials are shrinking along with attention spans and advertising budgets. The 15-second ad is increasingly common, gradually supplanting the 30-second spot just as it knocked ...

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Senate votes to turn down volume on TV commercials

WASHINGTON — Legislation to turn down the volume on those loud TV commercials that send couch potatoes diving for their remote controls looks like it’ll soon become law. The Senate unanimously passed a bill late Wednesday to require television stations ...

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