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Tag Archives: donna mcwilliams

Realities of Real Estate: It only takes one (access required)

On several occasions, we’ve written about various strategies associated with the marketing of real estate. Many of the marketing principles are the same as what are used to sell many other products. Specifically, we noted the importance of Price, Positioning ...

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Realities of Real Estate: The good, the bad and the ugly on the road ahead (access required)

Wherever we go, people always have the same question: “How’s the real estate market doing, and what do you see on the road ahead?” We can make some educated guesses, based on our many years of experience, along with past ...

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Realities of Real Estate: Motivation matters in buying, selling homes (access required)

Buyers and sellers of real estate don’t all have the same degree of motivation. Generally, we see three different types of customers. First, there are those who have an urgent need to buy or sell. Because of job change, financial ...

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Realities of Real Estate: Major changes in real estate (access required)

Over the past decade, we have witnessed changes in the real estate industry that literally dwarf any previous adjustments to the nature of this business. Both prices and volume went through the largest rise and fall of any previous point ...

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Realities of Real Estate: 10 reasons sellers overprice their houses (access required)

When putting your house on the market, getting the initial list price right is critical in selling it in a reasonable time and at the highest possible price. Everyone wants to get top dollar; however, in their zeal to maximize ...

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Realities of Real Estate: A look at Annapolis real estate (access required)

In an effort to understand the overall health of the real estate market, we often examine national and regional trends. Nevertheless, all real estate, like politics, is local. The relative strength of housing markets can vary substantially from one city ...

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Realities of Real Estate: Top 10 building blocks for determining market value (access required)

In assessing the market value of a property, the final determination is usually made by the prevailing sales price of similar homes. However, with the exception of townhouses or condos, two pieces of property are seldom identical. As a result, ...

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Realities of Real Estate: Are we fixing the problem or prolonging the pain (access required)

As we wind down 2011 and start thinking about the new year, many of us take pause to reflect on past events, in hopes to better prepare for that which is yet to come. With a severe and stubborn recession ...

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Realities of Real Estate: A picture is worth a thousand words (access required)

Every day, we look at dozens of listings on the multiple list system. Many times, we’ll just go right to the pictures; it’s the quickest way to determine if the house is something one of our clients might want to ...

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