How many emails do you get per day — 25, 50, over 100? Now, how many of them have that long paragraph at the end after the signature?

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We were on the brink of litigation. Our next step was to file suit, and we were deep in the midst of our “speak now or forever hold your peace” meeting. I had laid out the costs, possible repercussions, the risks and the chances for success. In other words, we had finished the lawyer-speak part of the meeting. We were now at what I think of as the really productive part – the part when we speak like real people.

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I saw my neighbor out walking the other day. I hadn’t seen her in a while and the first thought to go through my mind the instant I saw her was: “she’s lost weight.” As we drew closer and talked for a while, I realized that I wasn’t sure if she had or not. We weren’t talking about Biggest Loser territory. She just seemed a little slimmer. Her face seemed a little thinner…if that makes any sense.

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Demand letters are critical as they often represent the last step between self-help and the court system.

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