Tag Archives: Emerging from COVID

Teaching clients to shift ‘from room to Zoom’

‘I crafted all the principles that we’ve used in television forever (and) applied them to Zoom calls,’ says sportscaster and presentation coach Gerry Sandusky. (Submitted Photo)

The hurdles most businesses had to first overcome when they pivoted to online operations last year were technological — lagging internet, forgetting to unmute oneself in a video call, or accidentally going into an important meeting with a cat filter covering your face. But Gerry Sandusky, owner ...

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Finding unexpected success during COVID-19, a maid service dreams big


One of the biggest challenges of running No More Dust Maid Services is not knowing exactly what the business might look like in a post-COVID world. What it looks like now involves deep cleanings of COVID-19 patients’ houses, arranged by ...

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COVID-19 killed pop-ups, so this business went back to the drawing board

Ashley Payne-El, left, and Virginia Wilkens, the owners of Wine O'Clock, help a customer at their stall at the Mount Vernon Marketplace. (Submitted Photo)

When Ashley Payne-El and Virginia Wilkens organized their first pop-up event in Essex, the friends and business partners had no idea it would also be their last. Wine O’Clock, a boutique wine store, was launched in hopes of providing additional ...

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