Quantcast

Tag Archives: Fifth Quarter Fresh

Chocolate milk maker wanted study touted with ‘Concussion’ film

Officials from the University of Maryland, College Park say the school should not have issued a press release based on preliminary data from a study of Fifth Quarter Fresh, a chocolate milk beverage marketed to athletes.  (Fifth Quarter Fresh.)

NEW YORK — A small chocolate milk company wanted to tout the ability of its drink in helping high school athletes recover from concussions to coincide with the Will Smith movie “Concussion,” according to emails obtained by The Associated Press. ...

Read More »

UMD says chocolate milk study flawed, but isolated

Officials from the University of Maryland, College Park say the school should not have issued a press release based on preliminary data from a study of Fifth Quarter Fresh, a chocolate milk beverage marketed to athletes.  (Fifth Quarter Fresh.)

Controversy over a pair of news releases issued by the University of Maryland, College Park last year has prompted the university to clarify its conflict-of-interest policies, reconsider how it distinguishes scientific research from services provided to businesses, and return more ...

Read More »