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Under Armour is going from "protect this house" to "I will."
Tagged with: advertising footwear Marketing UnderArmour
Read More »Chain reaction on sneaker design
Look at that photo of the shackle sneaker. How long did it take you to figure out it wasn’t a good idea? It apparently didn’t occur to Adidas until after the company started to take some heat over how the ...
Tagged with: Adidas design footwear
Read More »Under Armour takes “Footsteps” with new shoes
To best debut its new footwear line, Under Armour is launching an advertising campaign with the help of Tom Brady, Cam Newton and Georges St-Pierre. The company is calling this campaign its largest in footwear so far. TV watchers will ...
Tagged with: advertising commercials ESPN facebook footwear mtv san francisco Tom Brady Under Armour UnderArmour
Read More »Plank: Under Armour’s new goal is $2B in sales by 2013
While it took sports apparel maker Under Armour Inc. 15 years to hit $1 billion in sales, the company aims to double that number by 2013. Under Armour CEO and founder Kevin A. Plank announced Thursday the new goal of ...
Tagged with: apparel Baltimore footwear Kevin Plank maryland Sports tide point Under Armour UnderArmour
Read More »Under Armour named official footwear supplier of MLB
Under Armour Inc. announced Monday that it has been named the official footwear supplier for Major League Baseball, starting this spring. The multiyear agreement gives the Baltimore-based apparel maker worldwide rights to produce and distribute MLB logo-flanked cleats. Under Armour ...
Tagged with: baltimore orioles footwear major league baseball MLB official Under Armour UnderArmour
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