A resounding theme was shared by members of the Baltimore Chapter of the Legal Marketing Association, the LMA, at its annual recap meeting of presentations from the recent national conference in Atlanta. Changes are clearly ahead or already in progress ...

Tagged with: Glenda LeGendre Modern Marketing

Every organization needs to have a few well-written items for use in consistent brand messaging as part of its tool box to achieve strategic goals. These typically include a mission statement, an organizational “elevator speech,” a theme line (or tagline) ...

Tagged with: Glenda LeGendre Modern Marketing

My first brush with a trademark marketing issue arose years ago when I was launching a hospital’s physician referral service. I utilized a planned one-time use oversized postcard with an illustration that creatively mimicked a Campbell’s soup can. The card ...

Tagged with: Glenda LeGendre Modern Marketing

  Here are personal and true stories about the state of today’s digital marketing. Over the past week, I noticed some seemingly intrusive messaging on my smartphone. I parked in front of a mattress store to eat at a nearby ...

Tagged with: Glenda LeGendre Modern Marketing

Whether you work in products, services, or the fundraising arena, the start of a new year is a great time to reflect on what worked or didn’t work for the previous year in your strategic marketing growth. Time for a ...

Tagged with: Glenda LeGendre Modern Marketing

Your advertising activities should be an important component of a carefully thought-out strategic marketing plan. Organizations typically budget no more than 1-3 percent of their operating budget towards their important advertising/communications mix. So, with available dollars limited and constantly emerging ...

Tagged with: Glenda LeGendre Modern Marketing

After years of redevelopment challenges, South Baltimore’s 235-acre Port Covington site is on its way to becoming a major economic center.  News of a branded “Cyber Town USA” was announced in mid-October, with some high-profile companies immediately joining the start-up ...

Tagged with: Glenda LeGendre Modern Marketing

  Want to stay aware of general marketing trends? You can almost always predict the important marketing and public relations topics du jour by reviewing the scheduled fall program and event topics from relevant professional organizations. This fall there are ...

Tagged with: Glenda LeGendre Modern Marketing

On the same day in late summer that I started on this column, The Washington Post covered the topic in a great article. Great minds think alike? No, The Post took a political perspective — no surprise there —  whereas ...

Tagged with: Glenda LeGendre Modern Marketing

Thanks to technology, internal communications for organizations has seemingly become easier. Yet somehow, it’s also become more complicated. In this competitive environment for finding and keeping good staff, it is essential for leadership to communicate effectively with its different employee ...

Tagged with: Glenda LeGendre Modern Marketing