The American Marketing Association recently shared some notable marketing statistics in its February newsletter that may be of value as you roll out your organization’s comprehensive plans this year. From the familiar to the newer digital environment, several key themes ...

Tagged with: Glenda LeGendre Modern Marketing

Just a few years back, as the top marketing individual at both a for-profit and then a non-profit organization, I was initially responsible for brand or product management, market research and effective advertising. My role — along with those of ...

Tagged with: Glenda LeGendre Modern Marketing

Nonprofits often seek board members who have interest or experience in their causes, a philanthropic attitude, and the time and skills to assist the organization with its mission and goals. Yet one of the most frequent concerns I hear from ...

Tagged with: Glenda LeGendre Modern Marketing

‘Tis the season to review and rapidly implement your year-end marketing and public relations strategies. From thanking your business referrals to effectively not annoying others by the misuse of your social media contacts lists, there are a few extra “do’s ...

Tagged with: Glenda LeGendre Modern Marketing

It’s time for marketers and public relations practitioners to brush off their toolboxes and see what is available to help their organizations or clients gear towards success next year. Obviously with most activities now online rather than in person, and ...

Tagged with: Glenda LeGendre Modern Marketing

The political advertising landscape has never been more complex. Regulatory changes, diverse pricing structures in battleground markets, copyright infringement on mainly digital assets, expansion of market segments with more effective reach, and privacy issues on data are just a few ...

Tagged with: Glenda LeGendre Modern Marketing

In this continued era of social isolation, nonprofit organizations have to deal with the unanticipated need to raise funds by adapting their major in-person events. Creative migration  to Zoom, Google Hangouts and similar virtual approaches are now a necessary way ...

Tagged with: Glenda LeGendre Modern Marketing

There has been a lot of renewed focus on ad spending with so many people at home and elections forthcoming. It is hard to say if the 2020 projections will be close to accurate but Business Insider reported at the ...

Tagged with: Glenda LeGendre Modern Marketing

Since we are now in the middle of summer and many of us are still seemingly working from home offices, this may be a good time to consider researching area marketing trends beyond COVID-19 that may be helpful to your ...

Tagged with: Glenda LeGendre Modern Marketing

The best brand managers, and you are all managers of your brand in some fashion, are those who can write or tell compelling narratives to give clients/customers/donors an emotional connection to the brand. From the early childhood experiences of “tell ...

Tagged with: Glenda LeGendre Modern Marketing