Please ensure Javascript is enabled for purposes of website accessibility

Tag Archives: Glenda LeGendre

Advice for rising marketing and PR stars (access required)

Every generation goes through career stages as its members rise to the top in their chosen fields. Mistakes will be made and lessons will be learned. Here are suggestions to help marketers and public relations professionals advance from the earlier ...

Read More »

Professional marketers can help their organizations as coaches (access required)

Those who choose to work as professional service marketers in business development and organizational promotion typically utilize and share their considerable coaching talents with their firm’s personnel. In fact, their coaching roles have positively changed the status of marketing. Participation ...

Read More »

Amid COVID-19, a creative advantage for remote working (access required)

Most marketing and public relations teams, as well as sales and development professionals, are now working in a remote or hybrid fashion. From giants like Google to various sizes of Maryland-based organizations, it is likely the distance work trend is ...

Read More »

How marketers can remain up to date (access required)

The skill sets of effective marketing leaders include a growing list of interesting and challenging roles. Strategic aspects of advertising, analytics, research, sales, digital communications, public relations, content creation and team management are just a handful of the relevant areas. ...

Read More »

Improving your email marketing strategy can pay big dividends (access required)

Email remains a persistent and versatile marketing tool as compared to more costly digital options. With more than an estimated 4 billion users, the tool provides value in both personal and professional capacities. According to Statista, the number of email users is expected to continue its growth pattern ...

Read More »

Ethical public relations is not an oxymoron (access required)

Public relations is an import part of any organization’s marketing strategy. In fact, PR professionals help organizational leaders maintain an ethical mindset. There are constant issues that corporations and non- profits need to address and a capable PR person can ...

Read More »

Emerging and important marketing tools for 2021 (access required)

The American Marketing Association recently shared some notable marketing statistics in its February newsletter that may be of value as you roll out your organization’s comprehensive plans this year. From the familiar to the newer digital environment, several key themes ...

Read More »