Speaking to the right audience about your products or services is an invaluable marketing opportunity. One of the most memorable experiences of my own marketing career, and perhaps the most frightening, was a time I had to fly on short ...

Tagged with: Glenda LeGendre Modern Marketing

How not to be a preferred client? Several years ago, I had a Virginia-based business consulting client who specifically wanted me to help him get his name in The Wall Street Journal. We marketing/public relations types are never thrilled with ...

Tagged with: Glenda LeGendre Modern Marketing

Every year Silicon Valley holds a Code Conference. This may not sound of interest to those of us focusing on the marketing of businesses, nonprofits and practices, but it is an acclaimed event at which venture capitalist Mary Meeker delivers ...

Tagged with: Glenda LeGendre Modern Marketing

If you have been out and about in offices from downtown Baltimore to Hunt Valley, you’ll have noticed the rapid evolution of workplace wardrobes. Dressing for successful business relationships is still as important as ever, but now there is a ...

Tagged with: Glenda LeGendre Modern Marketing

A resounding theme was shared by members of the Baltimore Chapter of the Legal Marketing Association, the LMA, at its annual recap meeting of presentations from the recent national conference in Atlanta. Changes are clearly ahead or already in progress ...

Tagged with: Glenda LeGendre Modern Marketing

Every organization needs to have a few well-written items for use in consistent brand messaging as part of its tool box to achieve strategic goals. These typically include a mission statement, an organizational “elevator speech,” a theme line (or tagline) ...

Tagged with: Glenda LeGendre Modern Marketing

My first brush with a trademark marketing issue arose years ago when I was launching a hospital’s physician referral service. I utilized a planned one-time use oversized postcard with an illustration that creatively mimicked a Campbell’s soup can. The card ...

Tagged with: Glenda LeGendre Modern Marketing

  Here are personal and true stories about the state of today’s digital marketing. Over the past week, I noticed some seemingly intrusive messaging on my smartphone. I parked in front of a mattress store to eat at a nearby ...

Tagged with: Glenda LeGendre Modern Marketing

Whether you work in products, services, or the fundraising arena, the start of a new year is a great time to reflect on what worked or didn’t work for the previous year in your strategic marketing growth. Time for a ...

Tagged with: Glenda LeGendre Modern Marketing

Your advertising activities should be an important component of a carefully thought-out strategic marketing plan. Organizations typically budget no more than 1-3 percent of their operating budget towards their important advertising/communications mix. So, with available dollars limited and constantly emerging ...

Tagged with: Glenda LeGendre Modern Marketing