The political advertising landscape has never been more complex. Regulatory changes, diverse pricing structures in battleground markets, copyright infringement on mainly digital assets, expansion of market segments with more effective reach, and privacy issues on data are just a few ...

Tagged with: Glenda LeGendre Modern Marketing

In this continued era of social isolation, nonprofit organizations have to deal with the unanticipated need to raise funds by adapting their major in-person events. Creative migration  to Zoom, Google Hangouts and similar virtual approaches are now a necessary way ...

Tagged with: Glenda LeGendre Modern Marketing

There has been a lot of renewed focus on ad spending with so many people at home and elections forthcoming. It is hard to say if the 2020 projections will be close to accurate but Business Insider reported at the ...

Tagged with: Glenda LeGendre Modern Marketing

Since we are now in the middle of summer and many of us are still seemingly working from home offices, this may be a good time to consider researching area marketing trends beyond COVID-19 that may be helpful to your ...

Tagged with: Glenda LeGendre Modern Marketing

The best brand managers, and you are all managers of your brand in some fashion, are those who can write or tell compelling narratives to give clients/customers/donors an emotional connection to the brand. From the early childhood experiences of “tell ...

Tagged with: Glenda LeGendre Modern Marketing

In a cruel twist to media organizations, and despite record-high web traffic and cable news ratings, people just are not purchasing non-essential items during this stunning sheltering, except for essential services. Joe Pompeo of Vanity Fair describes the media landscape ...

Tagged with: Glenda LeGendre Maryland business COVID-19 Modern Marketing

Many of us have a new and unanticipated vocabulary. Zoom. Skype. Google Hangout. Video calls with doctors and colleagues illustrate the adoption of such technology. We are witness to and participants in rapid consumer behavioral change. We also have been ...

Tagged with: Glenda LeGendre Modern Marketing

There has been an unusually large amount of change over the past several months for the Baltimore metropolitan area’s marketing and public relations firms. The changes reflect favorable industry growth. Most recently, award-winning Weiss PR announced a business transition and ...

Tagged with: Glenda LeGendre Modern Marketing

I enjoy traveling and have had the chance to visit several far afield locales these past 12 months. Ten days in Australia and New Zealand was my most recent and furthest trek, and I wanted to share some firsthand business ...

Tagged with: Glenda LeGendre Modern Marketing

Charities are always in need of and grateful for corporate donations for their philanthropic causes. These gifts are often strategic donations without any expectation of a commercial gain and are not mentioned in the company’s sales or advertising campaigns. On ...

Tagged with: Glenda LeGendre Modern Marketing