The best brand managers, and you are all managers of your brand in some fashion, are those who can write or tell compelling narratives to give clients/customers/donors an emotional connection to the brand. From the early childhood experiences of “tell ...

Tagged with: Glenda LeGendre Modern Marketing

In a cruel twist to media organizations, and despite record-high web traffic and cable news ratings, people just are not purchasing non-essential items during this stunning sheltering, except for essential services. Joe Pompeo of Vanity Fair describes the media landscape ...

Tagged with: Glenda LeGendre Maryland business COVID-19 Modern Marketing

Many of us have a new and unanticipated vocabulary. Zoom. Skype. Google Hangout. Video calls with doctors and colleagues illustrate the adoption of such technology. We are witness to and participants in rapid consumer behavioral change. We also have been ...

Tagged with: Glenda LeGendre Modern Marketing

There has been an unusually large amount of change over the past several months for the Baltimore metropolitan area’s marketing and public relations firms. The changes reflect favorable industry growth. Most recently, award-winning Weiss PR announced a business transition and ...

Tagged with: Glenda LeGendre Modern Marketing

I enjoy traveling and have had the chance to visit several far afield locales these past 12 months. Ten days in Australia and New Zealand was my most recent and furthest trek, and I wanted to share some firsthand business ...

Tagged with: Glenda LeGendre Modern Marketing

Charities are always in need of and grateful for corporate donations for their philanthropic causes. These gifts are often strategic donations without any expectation of a commercial gain and are not mentioned in the company’s sales or advertising campaigns. On ...

Tagged with: Glenda LeGendre Modern Marketing

Tracking the conferences and meeting topics of professional associations can teach you a lot about industry trends for public relations and marketing professionals. The areas of interest for 2020 are coming into focus, and it’s a great time to learn ...

Tagged with: Glenda LeGendre Modern Marketing

Looking through early articles so that you don’t have to, I am summarizing for you some of the anticipated digital ad trends noted in Forbes, Smart Insights, Entrepreneur.com and more for next year. As background, according to CMO.com, digital advertising ...

Tagged with: Glenda LeGendre Modern Marketing

Whether you are a business or individual, managing your brand’s reputation is key to your long-term success and should be a priority. But as wise Ben Franklin aptly noted, “It takes many good deeds to build a good reputation and ...

Tagged with: Glenda LeGendre Modern Marketing

Speaking to the right audience about your products or services is an invaluable marketing opportunity. One of the most memorable experiences of my own marketing career, and perhaps the most frightening, was a time I had to fly on short ...

Tagged with: Glenda LeGendre Modern Marketing