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Tag Archives: legal marketing

A block-and-tackle approach to legal marketing

DETROIT –Solo and small-firm lawyers have to put themselves out there to drum up business, especially in the beginning. “Out there” can mean multiple meetings over coffee as well as sending your information into cyberspace in the hope that it ...

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Legal marketing 101: Don’t kiss, do tell

"Don't kiss your clients, but market like you want to." Yes, it's a pretty racy proposition for a profession that was just told not to friend jurors on Facebook. But that's the advice that founder and CEO Mark Britton gives solos and small firms.

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The keys to content marketing — for lawyers

Journalists often live by the mantra, “content is king.” The idea is that the more information you can share with your audience, the more connections you make and trust you build. The same applies to lawyers. But how does a firm go about creating content and then marketing it to the vast sea of potential clients?

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