Lawyers should use marketing tools to differentiate themselves from the competition and make connections that clients will remember, attorneys said Friday at an MSBA conference.

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Far too few lawyers have thus far caught on to this effective, focused approach, which presents you with the opportunity to get a leg up in the quest for business from an ever-savvier public that knows what it wants.

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DETROIT –Solo and small-firm lawyers have to put themselves out there to drum up business, especially in the beginning. “Out there” can mean multiple meetings over coffee as well as sending your information into cyberspace in the hope that it ...

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"Don't kiss your clients, but market like you want to." Yes, it's a pretty racy proposition for a profession that was just told not to friend jurors on Facebook. But that's the advice that Avvo.com founder and CEO Mark Britton gives solos and small firms.

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Journalists often live by the mantra, “content is king.” The idea is that the more information you can share with your audience, the more connections you make and trust you build. The same applies to lawyers. But how does a firm go about creating content and then marketing it to the vast sea of potential clients?

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This week’s ABA podcast sounds so promising: “Picking a winner: How to identify great contingency cases.” Or, as moderator Stephanie Francis Ward puts it, “If you do plaintiff work, sometime in your life that million-dollar case will come in your ...

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