Why you should treat marketing as if you are gardening.

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Plaintiffs’ attorney Steven H. Heisler is not shy about marketing his law practice. He used to have an SUV with with a giant advertisement for his firm, after all. Recognizing that many plaintiffs’ attorneys may not know how to market ...

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If today, you moved and relocated to Italy, it would take you approximately 10 years to become acculturated as an Italian. Acculturation is the process in which an immigrant adjusts, or acculturates, to the local culture, language, customs, traditions, etc. ...

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Millennials are the first generation of mobile users and have officially surpassed baby boomers as the nation’s largest living generation. According to MobCo Media, 1 in 5 millennials are, in fact, mobile-only users. “In the U.S., 83 percent of millennials ...

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In my last article, I discussed the challenges of email-lead generation. With email leads, there is a possibility that you will have no opportunity to actually speak to the potential client, who might be receiving calls and emails from other ...

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I’m afraid that the future clients of Avvo's new program will find out that you get what you pay for.

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The 2016 Maryland Super Lawyers Magazine recently released its list of Super Lawyers and Rising Stars. Super Lawyers are peer-nominated and vetted through a selection process that identifies no more than 5 percent of attorneys in each state. The Rising ...

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The magic in Facebook is in the relatively cheap and precise targeting.

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Just when you thought it was safe to rest on your social media laurels, along comes a post that throws you for a loop. I take my online marketing presence seriously. My LinkedIn profile is chock full of information; the Avvo profile ...

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As we grow older, the universe of things for which we as young lawyers are responsible grows and grows. We take on mortgages, car loans, have babies and eventually learn, as I did recently, that our bodies aren’t as indestructible ...

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