Annapolis-based Crosby Marketing Communications received four health care marketing awards in the annual Aster Awards, it announced Thursday.
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Read More »September 2, 2021 Comments Off on Crosby wins 4 Aster Awards for health care marketing
Annapolis-based Crosby Marketing Communications received four health care marketing awards in the annual Aster Awards, it announced Thursday.
Tagged with: Annapolis health care Marketing
Read More »December 5, 2019 Comments Off on Marketing cannabis via social media, texts and deals
While the pharmaceutical industry spends billions on national advertising, Maryland’s medical cannabis industry tends to market more intimately, relying on intriguing product names, text message and social media advertising — and good old-fashioned deals. Such an approach makes sense with ...
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Read More »May 8, 2019 Comments Off on Oops! Small businesses vulnerable to marketing mistakes
When Tom Scarda heard about a franchise opportunity called Super Supper, he fell in love with it. He was so confident that he and his business partner decided against researching the concept — a marketing mistake that led to the ...
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Read More »September 11, 2018 Comments Off on Maryland firm to market robotic pets for older adults
A Frederick digital marketing firm that targets older consumers has a new partnership with a company that makes robotic pets.
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Read More »May 25, 2018 Comments Off on Marketing: It’s all about spreading those seeds!
Why you should treat marketing as if you are gardening.
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Read More »March 6, 2018 Comments Off on Baltimore lawyer’s newsletter offers marketing advice to plaintiffs’ lawyers
Plaintiffs’ attorney Steven H. Heisler is not shy about marketing his law practice. He used to have an SUV with with a giant advertisement for his firm, after all. Recognizing that many plaintiffs’ attorneys may not know how to market ...
Tagged with: lawyer Marketing plaintiffs' attorney
Read More »March 3, 2017 Comments Off on Acculturation and segmentation
If today, you moved and relocated to Italy, it would take you approximately 10 years to become acculturated as an Italian. Acculturation is the process in which an immigrant adjusts, or acculturates, to the local culture, language, customs, traditions, etc. ...
Tagged with: acculturation Marketing segmentation veronica cool
Read More »January 2, 2017 Comments Off on ‘Mobile First’ the surest way to market to millennials
Millennials are the first generation of mobile users and have officially surpassed baby boomers as the nation’s largest living generation. According to MobCo Media, 1 in 5 millennials are, in fact, mobile-only users. “In the U.S., 83 percent of millennials ...
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Read More »April 22, 2016 Comments Off on Why phone leads are better than email leads
In my last article, I discussed the challenges of email-lead generation. With email leads, there is a possibility that you will have no opportunity to actually speak to the potential client, who might be receiving calls and emails from other ...
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Read More »February 8, 2016 Comments Off on Avvo Legal Services: The good, the bad and the ugly
I’m afraid that the future clients of Avvo's new program will find out that you get what you pay for.
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