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Tag Archives: Marketing

Marketing cannabis via social media, texts and deals (access required)

While the pharmaceutical industry spends billions on national advertising, Maryland’s medical cannabis industry tends to market more intimately, relying on intriguing product names, text message and social media advertising — and good old-fashioned deals. Such an approach makes sense with ...

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Why phone leads are better than email leads

In my last article, I discussed the challenges of email-lead generation. With email leads, there is a possibility that you will have no opportunity to actually speak to the potential client, who might be receiving calls and emails from other ...

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