Annapolis-based Crosby Marketing Communications received four health care marketing awards in the annual Aster Awards, it announced Thursday.

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While the pharmaceutical industry spends billions on national advertising, Maryland’s medical cannabis industry tends to market more intimately, relying on intriguing product names, text message and social media advertising — and good old-fashioned deals. Such an approach makes sense with ...

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When Tom Scarda heard about a franchise opportunity called Super Supper, he fell in love with it. He was so confident that he and his business partner decided against researching the concept — a marketing mistake that led to the ...

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A Frederick digital marketing firm that targets older consumers has a new partnership with a company that makes robotic pets.

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Why you should treat marketing as if you are gardening.

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Plaintiffs’ attorney Steven H. Heisler is not shy about marketing his law practice. He used to have an SUV with with a giant advertisement for his firm, after all. Recognizing that many plaintiffs’ attorneys may not know how to market ...

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If today, you moved and relocated to Italy, it would take you approximately 10 years to become acculturated as an Italian. Acculturation is the process in which an immigrant adjusts, or acculturates, to the local culture, language, customs, traditions, etc. ...

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Millennials are the first generation of mobile users and have officially surpassed baby boomers as the nation’s largest living generation. According to MobCo Media, 1 in 5 millennials are, in fact, mobile-only users. “In the U.S., 83 percent of millennials ...

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In my last article, I discussed the challenges of email-lead generation. With email leads, there is a possibility that you will have no opportunity to actually speak to the potential client, who might be receiving calls and emails from other ...

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I’m afraid that the future clients of Avvo's new program will find out that you get what you pay for.

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