The magic in Facebook is in the relatively cheap and precise targeting.

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Just when you thought it was safe to rest on your social media laurels, along comes a post that throws you for a loop. I take my online marketing presence seriously. My LinkedIn profile is chock full of information; the Avvo profile ...

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As we grow older, the universe of things for which we as young lawyers are responsible grows and grows. We take on mortgages, car loans, have babies and eventually learn, as I did recently, that our bodies aren’t as indestructible ...

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I have made some mistakes that may be common to other practitioners who may be building a business website. Here now are three most costly mistakes I made so you won't do the same.

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If a judge compliments a lawyer on the record, can the lawyer use the comment in advertisements?

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Medifast Inc., of Owings Mills, a provider of weight-loss products and programs, has named GKV, a Baltimore-based marketing agency, as agency of record. GKV will work with Medifast on the development of the 2015 multimedia campaign. Roger L. Gray, chairman ...

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The mentality of selling your attributes should not end once you land a job but continue with each task that is handed to you.

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Lawyers often report that cross-selling is daunting and the legal sales process involved is unclear. That perception may be the root of the problem.

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By remembering how we search for services ourselves, we can both learn to build our business and, when that first-time phone call comes, remember where the client is coming from and how to help them understand why they should hire us.

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The smart lawyer can turn a bio into a marketing magnet that generates leads, as opposed to a mere resume or a CV, which recite only education and experience. The trick is to turn one of your features into a benefit to the client.

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