The smart lawyer can turn a bio into a marketing magnet that generates leads, as opposed to a mere resume or a CV, which recite only education and experience. The trick is to turn one of your features into a benefit to the client.

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If you're a Baltimore native of a certain age, you might recognize the ball and pool table pictured above.

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Well, we fell for it. That’s right, The Daily Record succumbed to the power of ice cream and the power of a genius publicity stunt — on a stick; an ice cream stick.

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Baltimore-based MGH, a full-service marketing communications agency, said it has been selected by Benari Jewelers and Medifast Weight Control Centers in the Washington, D.C., area to provide a variety of advertising and marketing services.

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Few firms have the luxury of an unlimited marketing budget — especially small firms, and especially now. But even if you don’t have the budget to support your ultimate wish list, there are inexpensive ways to ensure you can still put your best marketing foot forward.

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How to brush up your B2B marketing plan, from Great Neck ad agency Marcomm Group.

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The Cumberland-based Western Maryland Health System launched four new commercials earlier this year, buying air time during high-profile events such as the Winter Olympics and Kentucky Derby.

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The price of search engine optimization, which promises great online exposure, can range from hundreds to thousands of dollars per month. Solos and small firms have to decide how much it’s worth to them.

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Attorneys are finding in-person seminars on estate planning and more to be effective marketing tools.

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Driving the new business effort is a critical component of operating a successful business. And marketing is a key ingredient that helps move the new business needle.

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