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Tag Archives: Marketing

Mount St. Mary’s clock tower recreated on “Ace of Cakes”

Nothing says “Happy 200th Birthday” to a university and its students like an edible recreation of their campus. Mount St. Mary’s University will be featured on the Food Network’s sugar-powered “Ace of Cakes” this Thursday night. The higher ed institution ...

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The cost of closing the ‘bux

By closing for three hours last week, Starbucks reportedly lost out on $2-$4 million in sales. There’s been a range of reactions to the event, which Advertising Age calls “part boot camp for baristas and part mass marketing for a ...

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Give me the holiday experience, or not

With holiday shopping now hitting a fever pitch, shopping centers are doing everything they can to lure consumers and get them to stay and shop longer. Examples include the ubiquitous Santa’s Villages and traditional dressings of the season. Baltimore-based marketing ...

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Word play

As one who reads and writes news stories for a living, I am continually amazed and revolted at the bastardization of the English language by PR people who write news releases for a living. My pet peeves are the overuse ...

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Word play

As one who reads and writes news stories for a living, I am continually amazed and revolted at the bastardization of the English language by PR people who write news releases for a living. My pet peeves are the overuse ...

Read More »

Not exactly meals-on-wheels

KFC, Yum! Brand’s cash-hungry chicken chain, has announced an “aroma-focused” product placement program to market their new $2.99 deal. The Wal-mart-esque price covers KFC chicken, mashed potatoes and gravy and a biscuit, all for less than Metro fare. KFC piloted ...

Read More »

Not exactly meals-on-wheels

KFC, Yum! Brand’s cash-hungry chicken chain, has announced an “aroma-focused” product placement program to market their new $2.99 deal. The Wal-mart-esque price covers KFC chicken, mashed potatoes and gravy and a biscuit, all for less than Metro fare. KFC piloted ...

Read More »