March 10, 2008 Comments Off on Mount St. Mary’s clock tower recreated on “Ace of Cakes”
Nothing says “Happy 200th Birthday” to a university and its students like an edible recreation of their campus. Mount St. Mary’s University will be featured on the Food Network’s sugar-powered “Ace of Cakes” this Thursday night. The higher ed institution ...
Tagged with: Marketing
Read More »March 3, 2008 Comments Off on The cost of closing the ‘bux
By closing for three hours last week, Starbucks reportedly lost out on $2-$4 million in sales. There’s been a range of reactions to the event, which Advertising Age calls “part boot camp for baristas and part mass marketing for a ...
Tagged with: advertising Marketing Public Relations
Read More »February 28, 2008 Comments Off on Critics cry foul over chicken sandwich slogan
Sheetz’s new “Crispy Frickin’ Chicken” billboards are causing a stir for the use of fowl – sorry, foul – language. From the AP story: The campaign is aimed at young adults, and the company did not intend to offend anyone, ...
Tagged with: advertising Marketing maryland
Read More »February 25, 2008 Comments Off on Trade mag names Rock, Paper, Scissors tourney a “great idea”
Around the newsroom, many of us roll our eyes when we open our inbox to find a deluge of press releases from California Tortilla. The joke goes that their marketing staff really earns their keep – in consistency and volume, ...
Tagged with: advertising Marketing
Read More »December 7, 2007 Comments Off on Give me the holiday experience, or not
With holiday shopping now hitting a fever pitch, shopping centers are doing everything they can to lure consumers and get them to stay and shop longer. Examples include the ubiquitous Santa’s Villages and traditional dressings of the season. Baltimore-based marketing ...
Tagged with: holidays Marketing
Read More »September 5, 2007 Comments Off on Word play
As one who reads and writes news stories for a living, I am continually amazed and revolted at the bastardization of the English language by PR people who write news releases for a living. My pet peeves are the overuse ...
Tagged with: Marketing Public Relations
Read More »September 5, 2007 Comments Off on Word play
As one who reads and writes news stories for a living, I am continually amazed and revolted at the bastardization of the English language by PR people who write news releases for a living. My pet peeves are the overuse ...
Tagged with: Marketing Public Relations
Read More »September 4, 2007 1 Comment
KFC, Yum! Brand’s cash-hungry chicken chain, has announced an “aroma-focused” product placement program to market their new $2.99 deal. The Wal-mart-esque price covers KFC chicken, mashed potatoes and gravy and a biscuit, all for less than Metro fare. KFC piloted ...
Tagged with: Marketing
Read More »September 4, 2007 Comments Off on Not exactly meals-on-wheels
KFC, Yum! Brand’s cash-hungry chicken chain, has announced an “aroma-focused” product placement program to market their new $2.99 deal. The Wal-mart-esque price covers KFC chicken, mashed potatoes and gravy and a biscuit, all for less than Metro fare. KFC piloted ...
Tagged with: Marketing
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